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Coop Alleanza 3.0 Targets Young Consumers, Upgrades Operations
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Italy’s largest consumer cooperative, Coop Alleanza 3.0, is seeking to engage younger consumers through a new TikTok channel.
REWE Group Revamps Digital Loyalty Programmes
REWE Group has announced a new format for its digital loyalty programmes for both REWE and Penny customers, which leverage data-driven technologies to bett...
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