PepsiCo Greater China Region (GCR) has signed a strategic agreement with Alibaba Group, a global online and mobile commerce company.
The agreement allows PepsiCo to utilise Alibaba’s data to introduce innovative marketing initiatives, customised products and integrated omnichannel solutions.
Collaboration
Mike Spanos, PepsiCo GCR President & CEO said, "Through this collaboration, we will fully take advantage of Alibaba's platform and data to carry out more innovative experiments, perfect PepsiCo's products and services, and enhance online consumer experiences.
“Our joint effort with Alibaba will help us lead the ever-changing consumer trend and better serve Chinese consumers."
The agreement was signed by Spanos and Jet Jing, Vice President of Alibaba Group.
Vice President Jing said, "We are pleased to collaborate with PepsiCo, a leading multinational company. Alibaba Group is committed to enabling brands by helping them leverage our big data capabilities and omnichannel solutions to further drive strategic growth in the China market."
Highly Rated
PepsiCo has experiences past successes working with the Alibaba Group. In 2016, it launched its Super Brand Day, Quaker's co-branded campaign during Alibaba's 11.11 Global Shopping Festival.
Earlier this year, Brand Finance ranked Alibaba inside the top ten companies in terms of most valuable technology brands. The Group placed 8th out of 100 brand names.
PepsiCo believe the collaboration leads the evolving digital transformation of the food and beverage industry in China.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Aidan O'Sullivan. Click subscribe to sign up to ESM: The European Supermarket Magazine.
