Portuguese supermarket chain Pingo Doce has launched a new smartphone application that provides consumers with easy access to weekly promotions.
The app integrates a set of features that allow users to search all the promotions that are available in the retailer’s 'Esta Semana' promotional leaflet.
The new Pingo Doce app users to create multiple shopping lists that are automatically updated whenever the selected products are on sale. All created lists can also be shared with other users of the Pingo Doce app, making it easier to manage purchases.
The new Pingo Doce app is available for free download for iPhone (Apple) and Android (Google Play) devices. The launch of the new app is being accompanied by a promotional campaign on digital channels, chiefly Google and Facebook.
Portugal’s largest supermarket chain Pingo Doce has a network of more than 400 stores scattered throughout mainland Portugal and Madeira.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine
