Croatian food processing company Podravka has partnered with Microsoft on an initiative to boost its digital presence.
The two partners will work together on the Coolinarika project, while simultaneously developing other innovative solutions and business models based on new technologies.
Launched 14 years ago, Coolinarika is the largest social culinary network in the Adria region. It is among top 10 most visited web sites in Croatia, and it holds 37th position in the category Cooking and Recipes, according to SimilarWeb research.
Coolinarika is also the biggest Croatian Facebook page in the food segment, with around 350,000 fans. In addition, it is also the biggest web site in Croatia in FMCG sector and the fastest growing site on a daily, weekly and monthly basis.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine
