Russian e-commerce operator Ozon said that its gross merchandise value (GMV) rose by more than 130% in the fourth quarter of its financial year, boosted by both Black Friday and Singles Day initiatives.
GMV was up RUB 76 billion (€870 million) in the quarter, the group said, to RUB 175 billion (€2.02 billion).
Black Friday Surge
Ozon achieved more than one million orders per day, on average, during the period, with the number of orders during Black Friday surging by five times compared to the corresponding period the previous year.
During the quarter, more than 90 million orders were placed, compared to 30 million orders in the same period in 2020, marking the eighth consecutive quarter that order growth has exceeded 100%, the group said.
Full-Year Performance
Across the full year, GMV (including services) was up by 125%, coming in at more than RUB 445 billion (€5.14 billion). The number of orders placed on its platform increased to more than 220 million.
"The year 2021 was marked by several important milestones," commented chief executive Alexander Shulgin. "Our buyer base grew by over 900 thousand users per month on average to more than 25 million; the number of sellers increased by over 60,000 to more than 90,000; and our warehouse capacity expanded to c.1 million square meters.
"As our business grows in scale, so does our impact on the economy and the local communities. We believe it is important to ensure that we do business in a sustainable manner. We have a number of sustainability initiatives in place and will strive to advance our corporate sustainability agenda in 2022."
Other achievements during the year include the launch of its 3P logistics solution; its Ozon Fintech operation acquiring a banking licence; the launch of a meal delivery service; and the number of Ozon card holders more than quadrupling to nearly two million.
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