British supermarket Sainsbury's has announced it will launch a ‘click & collect’ service in association with the London Underground in the coming months.
Competing grocery retailers Asda and Tesco already have Internet food shopping collection points at London Underground stations.
Sainsbury’s shoppers will be able to collect their Internet shopping purchases from seven London Underground station car parks from this summer.
Participating underground stations include Debden, Leytonstone, Loughton, Oakwood, South Woodford, Totteridge & Whetstone and Woodside Park.
Robbie Feather, director of online at Sainsbury’s said the retailer was confident that the “combination of Sainsbury’s quality and great service combined with the convenience” that the service brings would prove popular with customers.
Sainsbury’s will also trial online clothing shopping from August.
Internet shoppers can orders its Tu clothing ranges from a new website with the option of ‘Click & Collect’ or home delivery.
If the trial proves successful, the retailer will roll out the service next year.
© 2014 - European Supermarket Magazine
