According to The 2015 Global Retail E-Commerce Index, published by ATKearney, Spain has gone from being an outsider to the ranking in 2013, to earning the 18th position in the group of 30 countries with the most developed e-commerce.
The country, which has begun to see economic recovery after more than six years of recession, has quickly caught up with global online shopping trends.
A mix of connected consumers and a solid infrastructure gives ATKearney grounds to predict an annual growth of online sales of 16 per cent for the next five years.
Amazon, El Corte Ingles and Fnac España are the biggest names in the national market.
Spanish food retailers such as Mercadona, Carrefour, Eroski and the aforementioned El Corte Ingles all have online shopping platforms and their usage is expanding.
The main weakness quoted by the study is that Spanish consumers are extremely sensitive to price, and it is not uncommon for them to abandon shopping baskets after finding out delivery prices.
There has been also a growth in the popularity of price comparison websites, the most famous being Carritus, which allows consumers to find the best deal between all Spanish supermarkets with online shopping services.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Gabriela Guedez. To subscribe to ESM: The European Supermarket Magazine, click here.
