Spar Hungary has launched a free app aimed at consumers looking to improve their health and well-being.
The '30 Napos Életmód Program' (30-Day Lifestyle Change) mobile app is part of the retailer's 'Lifestyle Change' programme. It gives users access to dietary plans developed by nutritional experts, exercise/training programmes, and other useful tips to help them reach their goals, the retailer says.
The app includes a daily meal plan, 20- to 25-minute easy exercise videos, motivational texts and insights by Gábor ‘Bio’ Tóth, a diet consultant and regular contributor to Hungarian radio programmes.
It also has information about supplements, meditation, yoga, rehabilitation and office exercise videos. Consultation with experts is also accessible through the Spar website. The app also monitors the fluid intake of users, sending reminders to drink enough water throughout the day, according to the retailer.
Promoting Healthy Foods
At the beginning of the year, Spar Hungary increased the range of health foods available in its stores, including private-label products.
Some of the products advertised through the app can be purchased with discount coupons, and app users are also eligible for prizes.
“As a value-focused family enterprise, Spar has always highlighted the importance of a healthy lifestyle. A balanced diet plays a much larger role in today’s busy world than ever before, and, as such, Spar doesn’t only provide high-quality food, but also aims to assist in maintaining a healthy diet,” said Márk Maczelka, head of communications at Spar Hungary.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Kevin Duggan. Click subscribe to sign up to ESM: The European Supermarket Magazine.
