Tesco Malaysia has teamed up with online grocery platform HappyFresh to expand its capacity and ability to fill online orders, IGD Retail Analysis has reported.
Shoppers can choose from an assortment of more than 12,000 food and non-food items, including private label. They will be the same price online as in-store, including sale items.
Happyfresh shoppers will select produce at the nearest Tesco Malaysia hypermarkets for delivery. Customers should receive their purchases within one hour of placing an order, or at a one-hour time slot of their choosing.
Tesco Malaysia originally started its online venture roughly three years ago with its introduction of home delivery services, and is taking advantage of the power of convenience for customers with busy schedules.
The service was piloted over the past six months at five Tesco hypermarkets and delivered orders from 2,500 users on HappyFresh. The retailer is launching the service officially in the Klang Valley, centred in Kuala Lumpur.
"Today’s consumer leads a different lifestyle; most do not have the time to drive out to a store and buy their groceries weekly. The Internet lets them do all of that at a click of a button”, Tesco Malaysia CEO Paul Ritchie said.
"By expanding our multi-channel reach through HappyFresh, we continue to serve our customers’ online and on-demand shopping experience by making it even more seamless and enjoyable."
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Karen Henderson. To subscribe to ESM: The European Supermarket Magazine, click here.
