The Co-operative Food has launched Apple Pay in all stores - the largest UK retailer to offer the innovative payment technology.
All shoppers with an iPhone 6/6 Plus or Apple Watch can now pay securely with their device at the till using the payment system that uses the contactless technology already implemented in all Co-op Food stores back in 2012.
The new payment system arrived in the UK a year after its launch in the US and further extends the capabilities of the smartphone.
Consumer research commissioned by the retailer shows that shoppers predict the death of the wallet in 2020, as 65 per cent believe their mobile phone will be all they need to pay for daily goods. A further third of those surveyed admitted they thought that paying with their phone was safer than carrying a wallet.
Speaking on the innovation, Amanda Jennings, marketing communications director at The Co-operative Food, said: “As a convenience retailer, it’s important for us to be pioneers of quicker and easier payment methods so that our savvy shoppers have the best possible experience."
She continued: “We’ve already seen how contactless payments have become second nature to our customers, and the ease of Apple Pay is perfectly aligned with how we want our customers to shop - the £20 limit also suits our average shopper’s basket spend, so we welcome the new payment method.”
The spending limit is due to increase to £30 in September.
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