The Co-operative Group has claimed a UK retail first with a Snapchat-based electricals campaign targeting students.
The promotion, which was created by Holler and runs until 11 October, requires students to add The Co-operative Electrical as a friend on Snapchat.
Gail Lyon, head of social media for the Co-operative Group, said: "It’s the first social campaign that The Co-operative Electrical has done, and the business is the first big retailer to market using Snapchat.
"Following this Snaptop campaign, we will be following up with two further social media campaigns, both with the intention of increasing awareness and consideration."
Deoderant maker Lynx utilized the Snapchat platform to leak the details of a 'secret party' to fans.
© 2013 - ESM: European Supermarket Magazine by Ellen Lunney
