Lidl UK announced on Monday that it has launched its products on cost comparison site MySupermarket.co.uk, which allows users to check its prices against those of 14 other supermarkets.
The discounter said that use of this tool will allow customers to save 30% off their weekly grocery bill.
Lidl's full range of listed products, including fresh fruit and vegetables, meat and poultry, and beverages, is available.
The site is updated daily, and receives traffic from more than three million households in the UK.
Claire Farrant, Lidl UK’s marketing director, said: “This is a great opportunity for us to showcase our wide range of fresh products online, as well as our competitive prices lined up against all other major supermarkets. As a responsible retailer, we are very proud at Lidl to offer great quality products at incredible low prices, and our launch on MySupermarket.co.uk will help British shoppers get the information they need.”
In the twelve weeks to 6 November, the retailer's sales rose 6.1%, a slowdown on previous months.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Karen Henderson. To subscribe to ESM: The European Supermarket Magazine, click here.
