Unilever has completed what it has described as 'one of the largest and most complex cloud migrations in the consumer goods industry', as it seeks to optimise its digital operations.
The owner of Dove and Ben & Jerry's teamed up with Accenture and Microsoft, working under their joint venture, Avanade, to complete the transformation in 18 months, with minimal disruption to business operations.
The move will enable Unilever to 'accelerate product launches, enhance customer service and improve operational efficiency', it said in a statement.
It also hopes to unlock new innovation opportunities, make faster decisions, reduce its carbon footprint and employ AI to respond to customer needs faster, it added.
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'Data-Powered Organisation'
“Unilever is a truly data-powered organisation. We're using advanced analytics to make better-informed decisions quicker than ever before," commented Steve McCrystal, chief enterprise and technology officer, Unilever.
"Working with Accenture and Microsoft on this global transformation project, we can respond to ever-changing consumer needs faster, allocate our resources more effectively to focus on what drives growth, and bring services and products to the market faster.”
Elsewhere, Nicole van Det, senior managing director and global account executive, Accenture, added that the move provides Unilever with the "elasticity to drive innovation faster, accelerate growth and continue to set the pace as a digital powerhouse and leader in its industry".
Avanade was formed by Microsoft and Unilever more than 20 years ago, and provides a range of digital, cloud and advisory services for clients, as well as industry solutions.
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