It has taken HMY three years of hard work and effort to arrive at EuroShop with new solutions tailored to the real needs of brands and retailers, but the company has been rewarded.
Everyone who visited HMY's impressive stand highlighted the company's 360º vision to retail services and its ability to reinvent itself every day and offer global solutions relating to Consulting & Design, Project Management, General Contracting, Retail Technology and Retail Lighting. Its Technology and Lighting expertise was particularly appreciated.
Immersed in a new era marked by digitalisation on all levels, and in a rapidly changing environment, supermarkets must modify their role to adapt to new shopping processes.
They must transform the sales spaces into a live shopping experience, adapt to the omni-channel consumer in order to provide interactive environments that generate commitment to the brand and products, and integrate technological systems such as mobile apps, interactive kiosks, digital signage and product advisors.
In addition, they must also take advantage of technology to generate intelligent processes which facilitate the day-to-day management of a supermarket: real time inventory control, planogram control, quicker checkout processes and at the same time, use data analysis tools to constantly refocus marketing actions: cameras to analyse the audience, or follow-up of client traffic.
The integration of more developed technologies also affects lighting in retail, with innovative light control systems enabling HMY to change the colour temperature of lamps, giving life to commercial spaces and providing a sensorial and unique experience for the customer.
For more information, visit the HMY website.
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