Mobile start-up Wallet Circle is inviting both large and small UK retail businesses to join its loyalty app for free.
The company will set up a customised mobile loyalty card and supply an iBeacon, which acts as a digital version of an ink-stamp, together with flyers and business cards for free, to all eligible ‘bricks-n-mortar’ retail businesses across the UK.
“Wallet Circle is adapting to the changing economic times," said Wallet Circle co-founder Manas Abichandani.
"We understand that businesses both big and small have become more cautious and will only invest in new technology when there is a definite ROI. In response, we have decided to let businesses join our loyalty app for free so they can grow their user base with no risk and no obligation."
As a paperless loyalty card, retail businesses can make tangible savings on design and print as well as doing their bit for the environment.
“Similarly, in the face of a falling pound and millions wiped off share values, consumers may exercise a little more caution in regard to their own spending.
"For any business, no matter its size, knowing its customers is a key differentiator in the post-Brexit trading environment."
The start-up's mission is to help businesses grow and in order to do so, they need to strengthen customer relationships.
“Wallet Circle helps businesses of any size gather data and increase their understanding of their customers.
"Actioning this data via our dashboard, businesses can create personalised incentives that cut through customer caution.
"Combining proximity targeting together with highly-relevant offers delivers higher redemption and response rates than generic deals
© 2016 European Supermarket Magazine – your source for the latest retail news. To subscribe to ESM: The European Supermarket Magazine, click here.
