Finnish retailer S-Group has announced that it is introducing selected products from Tesco's private label range into its stores. Prisma, S-Market and Alepa stores will now feature around 200 products from the British retailer, as part of a partnership agreement.
This will include the Tesco Finest luxury food line and its Free From range, featuring products for those with coeliac disease and other allergies, which will 'significantly increase' the amount of gluten-free products that are available in S-Group stores.
Expansion
"We are glad that we can cooperate specifically with S-Group and bring the Finns our wide range of quality products. We look forward to seeing how our products are accepted on Finnish dinner tables," said Richard Stratton, retail sales and exports director at Tesco.
Tesco's own brand lines are currently sold in selected retailers Asia, North and South America, the Middle East and some European countries.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.
