A new shelf-ready packaging solution developed by Smurfit Kappa is delivering sales increases of up to 8 per cent for FMCG clients, the company has announced.
The team behind the Shelf Smart system undertook research across 11 categories and six countries, analysing the path-to-purchase behaviours of more than 10,000 shoppers. It found that using the system can lead to double-digit growth in brand visibility and perception.
“Shelf Smart is shaking up the shopper marketing world. It’s redefining how brands market their products, and proving just how powerful and measurable a marketing tool SRP can be," said Arco Berkenbosch, vice-president of innovation and development at Smurfit Kappa.
"Smurfit Kappa is leading the way in partnering with brands to gain maximum disruption, exposure and, ultimately, sales. We’re delighted but not surprised to hear such impressive sales results being achieved by FMCG customers already.”
Shelf Smart was developed to improve FMCG product performance in store, where 82 per cent of purchasing decisions are known to be made in an average of four seconds.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. To subscribe to ESM: The European Supermarket Magazine, click here.
