Coop Denmark has launched a campaign to encourage consumers to adopt climate-friendly eating habits.
As part of the campaign, Kvickly, SuperBrugsen, Dagli´Brugsen stores will distribute 500,000 free posters to encourage Danes to buy eco-friendly food.
Coop CSR director, Signe D. Frese, said, "For many Danes, the climate struggle can be difficult to relate to on a personal level.
"But in our daily food consumption, we can make a huge difference [...] by eating more vegetables, a little less meat, and avoiding food waste."
Food Pyramid
The iconic Food Pyramid, launched by FDB (Coop) in 1976, has been redesigned for the campaign. It was originally designed to show Danes how to eat a healthy and balanced meal.
Under the heading 'Grønt i front' ('Green in front'), Coop will inspire the Danes to consider buying vegetables instead of opting for meat.
Coop's stores will also offer customers several specific climate advice.
Climate Strategy
The campaign is part of its overall climate strategy that includes measures to reduce food waste and energy consumption in stores.
It also involves phasing out harmful refrigerants and formulating a comprehensive packaging strategy.
A new study conducted by Coop found that 61% of Danes are 'concerned' or 'very concerned' about the impact of climate change in their lives.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.
